TrueLanguage

Challenge

TrueLanguage needed to educate its target audience, position itself as a thought leader in translation/localization, and build a reliable pipeline of qualified prospects.

Solution

Content & Resource Development

• Performed audience and keyword research to identify high-value topics.
• Created downloadable resources (guides, checklists, case studies) designed for conversion using Photoshop/InDesign.

Resource Hub (WordPress)

• Designed and built a mobile-friendly WordPress resource hub on a subdomain to centralize content and capture leads.

Promotion & Channel Strategy

• Executed multi-channel promotion: social testing (Twitter focus), display ads, and on-site CTAs that drove portal traffic.
• Used targeted campaigns and social posting workflows to increase reach and engagement.

Measurement & Optimization

• Tracked channel performance and iterated on content and promotion tactics; result: 100+ qualified leads in the first three months and a notable lift in social engagement.