ThinkMeat

Challenge

Differentiate an SEO company from traditional B2B competitors by creating a brand that communicates intelligence and creativity through humor and surprise.

Solution

Brand Naming

• Coined “ThinkMeat” as a playful metaphor for brain power and strategic thinking.

Logo Design

• Stylized head and brain illustration with an intentionally unconventional logotype.

Signature Business Cards

• Physical cards designed to resemble packaged meat, complete with a “nutrition label” for contact details.

Collateral Concept

• “Mystery Meat” booklet extending the brand voice into playful educational content.