Responsive Digital Signage

Challenge

Traditional digital signage often contributes to visual noise, low engagement, and unnecessary energy use. The challenge was to imagine a signage system that feels architecturally integrated and visually compelling when idle, while becoming genuinely useful only when a viewer is present.

Solution

Dual-Mode Display System

• Designed a two-state system that alternates between a passive Art Mode and an active Information Mode based on user presence.

Ambient Generative Art

• In passive mode, displays present original generative artworks created with TouchDesigner and GLSL, intended to complement the surrounding architecture rather than compete for attention.

Proximity-Driven Interaction

• Motion or proximity sensors trigger a seamless transition to Information Mode, presenting maps, wayfinding, schedules, or other contextual content when a viewer approaches.

Context-Aware Design

• The concept builds on interaction patterns developed for the Generative Impressionism installation, applying similar ideas of spatial awareness and responsiveness to public information systems.

System Visualization

• Explored the concept across multiple architectural contexts using Vectorworks, emphasizing modularity, placement, and environmental integration.