North Georgia Timber

Challenge

North Georgia Timber needed a robust digital presence to generate qualified leads and drive both online and in-person traffic to its services and Woodyard locations. The objective was measurable business growth rather than vanity metrics.

Solution

Website & Lead Capture

• Built and launched a WordPress site designed to clearly communicate services and convert visitors.
• Implemented dedicated landing pages with downloadable resources (e.g., “Selling Your Timber Checklist”) to capture leads.

SEO & Paid Search

• Conducted deep keyword research (600+ terms) and visualized opportunity spaces with R (ggplot2) to prioritize targets.
• Focused Google Ads on high-potential categories (e.g., “Biomass,” “Timber Harvesting”) informed by the analysis.

Email Nurturing & Local Visibility

• Integrated captured leads into Constant Contact workflows and executed targeted email campaigns to nurture prospects.
• Managed and optimized the Google Business Profile to improve local search visibility and drive foot traffic to Woodyard locations.

Ongoing Optimization

• Provided continuous monitoring, reporting, and iteration since 2017, supporting measurable growth and the opening of a second Woodyard.